July 31st and a big change for Formula One
Formula One will have to tow the line as tobacco advertising legislation in Europe comes into effect on July 31st.
All print advertising, radio advertising and event sponsorship by tobacco companies will be outlawed. July 31st falls the Sunday of the Hungarian Grand Prix, so unless teams are willing to break the law on the Sunday of the Grand Prix, they may well have to switch from tobacco livery to non-tobacco livery on the Saturday evening for Sunday’s race.
Five teams, half the field, run tobacco advertising. BAR run Lucky Strike, Ferrari - Marlboro, Jordan - Benson & Hedges, McLaren - West and Renault - Mild Seven. Significantly, even non-EU races will be affected as the pictures beamed back to Europe cannot show tobacco advertising.
Marlboro have been playing around with its red, black and white branding this year on the F2005 and are looking to run the colours if not the signing for the foreseeable future. McLaren will be running its Johnnie Walker Scotch whisky branding for the first time in Turkey while many teams who currently run tobacco advertising have yet to announce their plans.