Why car names change?

[hec16]

Hey guys I know this may be a repost but yesterday Iwas thinking why car companies change the car names depending on the region for example here in Guatemala the Volkwagen mid sized car was called Jetta as in the mayority of the contries but since the new shape came out it is now called Bora this also happen with the toyota Vitz which is called Yaris here in Guatemala and Echo in some other places plz tell me whats the point of it?
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BUDDY VAPORIZER

[:Exige:]

Some words are better suited to society in some countries than they are in others. Some words can also be offensive in one language but fine in another.

[hec16]

but for example the jetta was what they called it here before Bora and even before that they called it Vento
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JennaCummings

[Sant'Agata]

Maybe because it's easier to say it in a certain language.

[Ferrer]

It can be (amongst the other reasons already stated) to prevent the newer car to have the bad reputation the old name might imply.

[Pando]

but for example the jetta was what they called it here before Bora and even before that they called it Vento

Good point. Here it was called Jetta at first, then Vento, then Bora and now it's Jetta again... I guess the marketing department in VW has changed even more times during that period so motives and goals have changed aswell.

[henk4]

Good point. Here it was called Jetta at first, then Vento, then Bora and now it's Jetta again... I guess the marketing department in VW has changed even more times during that period so motives and goals have changed aswell.

may be the customer wanted the Jetta back and VW actually listened....

[Tourbillon]

Hey guys I know this may be a repost but yesterday Iwas thinking why car companies change the car names depending on the region for example here in Guatemala the Volkwagen mid sized car was called Jetta as in the mayority of the contries but since the new shape came out it is now called Bora this also happen with the toyota Vitz which is called Yaris here in Guatemala and Echo in some other places plz tell me whats the point of it?

Hey, man. Take a break, relax and catch a breath! You're all out now, I'm sure.

[sholland]

This may not be true but I heard that when Vauxhall/Opel wanted to release the Nova in Mexico they got poor response because it translated to No Go so they changed the name to Corsa. That's another likely reason for different names though that more or less relates to different cultures as stated before.

[henk4]

This may not be true but I heard that when Vauxhall/Opel wanted to release the Nova in Mexico they got poor response because it translated to No Go so they changed the name to Corsa. That's another likely reason for different names though that more or less relates to different cultures as stated before.

the car is called Corsa anywhere, except when carrying a Vauxhall badge..

[dydzi]

wait as go.pawel comes here

[go.pawel]

wait as go.pawel comes here

Oh, I think I owe you an explanation. Dydzi knows I'm majoring next year, and my master's thesis is "Strategies of diversifying offer of international car manufacturers" (roughly translated). And one of the issues I try to cover in it, is why do cars get rebadged on different markets.

As for VW, I must say I don't understand their name policy with the 4-door Golf version. First two generations were called Jetta in Europe. Then came Vento, Bora, now it's Jetta again. In the US, AFAIK, it's been always a Jetta. Now apparently in Guatemala the new Jetta is called Bora. WTF??? The only reason I can think of now is that this car has never been very popular in Europe, so they try and change the name every time, to allow the car a "new start".
BTW, VW's model names are like a total chaos. You can find there names of winds (Bora, Scirocco, Passat, Sharan, Vento), sports (Golf, Polo), gods (Phaeton, Eos) and a few that doesn't match with any of these groups (Santana, Touareg, Lupo, Caddy, Taro). Not to mention the New Beetle...
I like what the other makers from VAG group are doing. Like Seat, that uses spanish geographical names (Marbella, Arosa, Ibiza, Cordoba, Leon, Toledo, Alhambra, Malaga etc.), which not only sound great but are also a way of promoting the country. Or Skoda, that in the late 90s switched to names it had already used earlier in the 50s or even 30s (Felicia, Octavia, Superb).

[taz_rocks_miami]

the car is called Corsa anywhere, except when carrying a Vauxhall badge..

Actually, sholland is right. It was gonna be called the Nova here, but in Spanish slang it does tranlate to No Go.

[henk4]

Oh, I think I owe you an explanation. Dydzi knows I'm majoring next year, and my master's thesis is "Strategies of diversifying offer of international car manufacturers" (roughly translated). And one of the issues I try to cover in it, is why do cars get rebadged on different markets.

I am sure that you included the famous Fiat Ritmo/Strada case

[henk4]

Actually, sholland is right. It was gonna be called the Nova here, but in Spanish slang it does tranlate to No Go.

so No Go meant it stayed in the UK