Toyota and Honda Top Automotive Brands in Consumer Perception - MSN Autos
Audi is considered one of the worst with a "score" of 14. I can't believe that is possible when Audi is one of the best manufacturers when it comes to those above parameters. Not to mention that Audi's are usually on Consumer Reports' recommended luxury car lists...# Among new-car shoppers, safety (63 percent) is the most important consideration, followed by quality (58 percent).
# Consumers consider friendliness to the environment (35 percent) to be more significant than styling (23 percent).
# The category “technology and innovation” (15 percent) scored as least important to car buyers.
# Consumers overwhelmingly perceive Volvo as the leading safety brand. Its 77-percent score gives it a dominant lead over second-place Toyota’s 20 percent. But other automakers that are consistently on the cutting edge of safety technology—such as BMW, Lexus, and Mercedes-Benz—don’t even make it into the top five.
Also I was rather surprised to see BMW not on the list of best.
Their best list seems to be chosen by mainly price *shakes head*
Ahh, don't you just love the ignorant car types?