I'm going to argue the counterpoint, because if you're offering an infotainment as an option, I'm going to naturally compare what you offer to every other automaker.
And if the standard across the board is that Apple Car Play is free, why in the world the only 2 automaker(s) are you charging for it? Toyota has always been behind on infotainment, so I'm not surprised a bit.
I'm really nit picking here, because I don't even use an Apple phone so it won't realistically affect me.
Again, I'm happy they even made a big coupe with a straight six, but there are a few decisions Toyota made that just boggle the mind.