Australian buys Worlds most expensive car

[Rockefella]

they sell for about 700/800.000 €.

Pagani's profit for 2007 (or was it 2006?!) were between 6 and 7 M €, with about 14 cars built and sold, that's how I calculated the revenue per each car sold.

Modena Design is worth a similar annual profit.

Is that the only figure that gets taken into account? What about things like merchandise -- clothes/1:18 models/etc or even auto show revenue (assuming this pays)?