TBH, the G37 is 25 cm longer, 79 kg (1.535 VS 1.616) heavier and 10 kW more powerful than a 335i, while being 2.000 € cheaper. In Italy that is.
Not a bad competitor.
Talking about the M37, it's 45 kg lighter, 10 kW more powerful than a 535i. Same price and length. The automatic transmission is probably adding a few kilograms to the Infiniti, and I honestly believe it isn't really a problem not having a manual in this segment.
So I don't see why I shouldn't consider Infiniti as a strong competitor.
Which is way many other car makers should be erased completely from an enthusiast's list.
BMW may still be good cars to drive (some of them), but that isn't enough to make them as appealing as they were about 10 years ago. And since opinions may vary quite a lot, I don't really see why one shouldn't consider other options. Even more considering that 99% of BMW buyers are not going to discover 99% of the cars' capabilities, so for many of them a Jaguar XF, an Infiniti and other cars may be better options, providing just as much pleasure of owning and driving and possibly providing also characteristics more interesting for the average owner on a daily basis. Unfortunately, the average owner also want a brand he can show off about, and Infiniti is not in that position right now, in Europe/Italy at least.
Why that?