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Emas Italdesign Concept
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Country of origin:Malaysia
Produced in:2010
Introduced at:2010 Geneva Motor Show
Designed by:Giugiaro / Italdesign
Source:Company press release
Last updated:March 08, 2010
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Click here to download printer friendly versionAt the eightieth edition of the Geneva International Motor show (4-14 March 2010), Italdesign Giugiaro introduced Emas, a family of low environmental impact cars that is set to revolutionise traditional segmentation in the car market.

The design, created with the Malaysian manufacturer PROTON is based on a plug-in hybrid drive system designed with Lotus Engineering and was developed with the aim of optimising the available on-board space and car access ergonomics.

"We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space" explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

With 25 years in the automotive sector PROTON has produced 15 car models to date that have sold more than 3 million units throughout the world and is now ready to expand its horizons with a range of revolutionary cars that meet international standards.

The name, Emas, meaning "gold" in Malay, is the acronym for Eco Mobility Advanced Solutions.

The forerunner of the Emas family is a five door hatchback with the emphasis on Comfort, because the rear seats are the same as the front seats to create four business class seats within just 3550 mm of total length.

The front-end features the PROTON Shield housed in a longitudinal slot below the bonnet. This also incorporates the light clusters and is enhanced by two distinctive diamond-shaped fog lights. The engine cooling air intake, located between the fog lights, is concealed within a dark grey trapezoid motif. Its size varies according to the type of engine installed, without altering the look of the front-end.

The side is dominated by a belt line that drops down decisively toward the windscreen pillar to increase side visibility during parking manoeuvres. The side is enlivened by a sculpted shape, enhanced by a rib that runs from the front wheel arch then swoops up toward the rear.

The large wheel arches are perhaps the most distinctive and substantial aspect of the car body; the wheelbase is generous: 2590 mm for a total length of 3550 mm. The wheels are therefore located at the end of the Emas: this gives the impression of a car much bigger than it actually is.

The B pillar is painted black to create the sensation of visual continuity with the side windows, while the C pillar features a motif based on an "E", the initial letter of Emas.

Oceans of glass allow plenty of light into the interior. Only the lower part of the side windows - the part you actually need to open to pay tolls or car parks - is mobile in order to keep the window opening system simpler and lighter.

The windscreen extends along three quarters of the roof to create a sky-dome effect that dominates the view from above. Protective sun blinds are housed in the 7 central crossmember and extend longitudinally toward both the front and rear seats.

The rear view is dominated by a generous rear window incorporating all the tail-lights, which are entirely based on LED technology. These are located beneath the glass and are invisible when the car is turned off. A subtle lip joins both light clusters and surrounds the reversing lights and direction indicators. When the tailgate is open, the lights are replicated by two supplementary tail-lights located in the lower part of the bumpers on either side of the rear air intake.

The drive system is a series hybrid plug-in developed by Lotus Engineering, a Proton Group company. It includes a 3 cylinder 1.2 litre internal combustion engine developing 51 horsepower (38 kW) at 3500 rpm that can run on petrol, ethanol, or methanol.

The front transverse internal combustion engine is coupled to a generator and serves exclusively to recharge the 11.5 kWh capacity lithium ion batteries. Drive is assured by an electric motor with continuous power of 45 kW and 75 kW peak power The high maximum torque, 240 Nm, does not require the use of a gearbox.

Acceleration 0-100 km/h takes place in 14 seconds, top speed is 170 km/h and battery range in the hybrid configuration is 50 km. Full recharging of the battery pack takes three hours using a traditional 240-volt outlet.

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