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| Renault Initiale Paris Concept |
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Page 1 of 3 Next >>  Renault unveils Initiale Paris, the sixth concept car in the design strategy initiated by Laurens van den Acker. Blending technical know-how with creative prowess, the new concept car previews the Espace replacement in an Initiale Paris version and embodies the brand's expertise and ambitions in the premium segment.Renault's "life cycle" design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play, and attain wisdom. The strategy is based on an emotional styling language that is simple, sensual and warm in equal parts. It is rare to see a brand display six concept cars together on its stand. By doing so, Renault is expressing the culmination of a cycle and the success of its design renewal. The exhibition puts each life stage into perspective by bringing visitors a few simple keys to make the brand's approach easier to interpret. The six "petals" in the life cycle have now been revealed:
"By making direct links between concept and production cars, Renault is delivering on the promise to design simple, sensual and warm vehicles with emotional appeal." Axel Breun - Concept and Show Car Design Director "Wisdom" is the sixth petal in the strategy, unveiled at this year's Frankfurt Motor Show. Embodied by Initiale Paris, this petal stands for open-mindedness and the ability to enjoy life to the full by focusing on feelings and pleasure. It is in this spirit that Renault designers created Initiale Paris, an all-new take on travel, premium class, with all the emotions the brand sees in that experience. "Initiale Paris is the sixth concept car in Renault's design strategy. It previews the Espace replacement in an 'Initiale Paris' version embodying Renault's vision of the premium segment." Laurens van den Acker - Vice President, Corporate Design "The Initiale Paris concept car is a concentrate of the very best of Renault, caressing the senses through style and innovation." Francois Leboine - Initiale Paris designer Initiale Paris is a large car, at 4.85 m long. Prestigious but without excess, the new concept car promises impressive spaciousness on board. Its body styling immediately expresses:
The shape of the side windows evokes that of a feather. The rear quarter light, shaped like an aircraft tail fin, houses innovative, motorized aerodynamic screens that deploy like the flaps of a tail fin with a sophisticated movement heightening the emotional content of the styling. The harmony between robustness and lightness is showcased further by the repetition of a strong graphic design on several parts of the vehicle. The motif, made out of an assembly of diamond shapes, shares the spirit and design of a bee hive. It features on the exterior of the grille, the wheels, and the sides of the vehicle. Linking exterior and interior, it also figures on the floor section where the rear-hinged doors open. The structural composition brings to mind the frame of an aeroplane, but also gives a nod to the Grand Palais and the Eiffel Tower, emblematic Parisian monuments, the capital of French-style elegance. The most formal homage to Paris is made by the concept car's highly original aluminium and plexiglass roof. Milled directly out of the main body, it depicts a map of Paris - solid and transparent - showing the city's districts and arteries and the River Seine. The technical feat, with its spectacular aesthetic result, gives meaning to the new "Initiale Paris" signature in particular and to Renault in general, since it was on the banks of the Seine that Renault's industrial adventure began. And what city better than Paris embodies French joie de vivre and refinement or luxury in the eyes of the world? Page 1 of 3 Next >> |
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