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Hazumi Concept
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Country of origin:Japan
Produced in:2014
Introduced at:2014 Geneva Motor Show
Source:Company press release
Last updated:March 10, 2014
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Click here to download printer friendly versionMazda is focusing on four key areas with its new generation models: KODO - Soul of Motion design, SKYACTIV technology, Mazda Proactive Safety, and a new in-car connectivity system called MZD Connect. The new Mazda HAZUMI unveiled at this year's Geneva Motor Show brings together all four of these elements and foreshadows Mazda's next-generation B-car.

One look at Mazda's new generation models - the Mazda CX-5, Mazda6 and all-new Mazda3 - will confirm that the 'KODO - Soul of Motion' design theme is defined by a dynamic, living expression of motion. In the new Mazda HAZUMI concept the essence of KODO has been captured in a compact body without losing an ounce of impact. The concept is fitted with a newly developed 1.5-litre SKYACTIV-D clean diesel engine which promises outstanding fuel economy without compromising powerful, linear performance.

In addition to enhancing safety fundamentals such as driving position and field of view, HAZUMI adopts Mazda's cutting-edge range of i-ACTIVSENSE safety features. Meanwhile, MZD Connect offers drivers the fun and convenience of smartphone connectivity in a format that is safe and appropriate for in-vehicle use. Refusing to bow to the conventions of the B-segment and refusing to compromise in any of the four key areas of Mazda's vehicle engineering, the Mazda HAZUMI points the way for Mazda's next-generation B-car.

The concept's name is a good fit both for the look of the car and its target market. HAZUMI is a Japanese word meaning to 'bound' or 'spring up' and was chosen to convey an image of a small but vigorous animal, bursting with energy. It also describes potential B-segment buyers: young, dynamic, vibrant and ambitious.

The HAZUMI is yet another example of KODO's vast potential and how well it can be adapted to different vehicles of different sizes. "Whereas with longer models such as the SHINARI we use long and free lines of motion stretching from front to back to express KODO, with HAZUMI we've created a form which suggests explosive motion," says HAZUMI chief designer Ryo Yanagisawa. "It's like an animal poised to pounce. Every muscle is held tense as it gathers energy for the chase. Despite being small, KODO gives the concept car a presence that can't be ignored, and a shape that has driving pleasure written all over it."

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  Article Image gallery (10) Specifications