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Country of origin:France
Produced in:2014
Introduced at:2014 Paris Motor Show
Source:Company press release
Last updated:September 09, 2014
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Click here to download printer friendly versionWith more than 500,000 vehicles sold worldwide since the launch of DS 3 in 2010, DS is building on its success and is now a brand in its own right. Designed and created in Paris, the DIVINE DS concept is an expression of the brand's DNA and captures the very essence of DS.

DIVINE DS is a compact 4-door vehicle, 4.21m long and 1.98m wide. It is characterised by its powerful and charismatic styling, with taut lines and a low driving position (1.35m high). Strong, sensual curves contrast with graphic features sculpted in chrome. DIVINE DS features metallic grey bodywork with a subtle shimmer that accentuates its lines. The body style captivates the observer at first glance with bold styling cues that reflect the image of DS.

The wide, powerful front end features the 'DS Wings' signature that was first seen on DS 5LS. With DIVINE DS, this has been accentuated and is more upright for a heightened sense of prestige. In the centre, the radiator grille provides a stunning setting for the DS emblem. Floating diamond shapes, of different sizes and in varying shades of chrome, reflect light to give the radiator grille a 'spatial' effect.

Viewed from the side, the lines of DIVINE DS form a sharp sweep along the length of the car, with the first stroke of the designer's pen clearly visible. The dramatic waistline emerges as a circle around the rear lights and tapers away naturally at the front. Underlined by a chrome strip, this distinctive signature makes the whole body appear tauter and more dynamic. The chrome strip also cleverly conceals the door handles. On the lower side panels is a line of finely sculpted chrome, subtly highlighting the elegant body shape and bringing to mind the interior console design.

Another major styling highlight is the roof, which is truly unique with a design resembling the scales of a reptile. Playing on contrasts, these scales feature alternating effects - matt and satin, opaque and transparent - to play on the light inside and outside the car through changing reflections. The scale pattern extends over the rear window and can also be seen on the door mirrors. This forms a unique and enchanting display that contrasts with the sensual curves of the car's rear.

The cabin of DIVINE DS also features a spectacular display of contrasts, between the contours and relief of the driver's cockpit and the flowing lines of the passenger seat.

On the passenger side, a single continuous drape enfolds the console and dashboard, forming a twist as it reaches the door inserts. The airy-looking drape enfolds the passenger, taking them into a world of haute couture, far removed from conventional automotive standards - a truly original sensory experience.

The driver's side is a showcase of advanced technology. The central console, which resembles a 'backbone' for the car, sets out the driving functions. Its white gold covering is both crystalline and majestic, contributing to the refinement and sophistication of this original interior. Main features include special toggle switches decorated with carefully selected gemstones and, in the middle, a digital clock with a stone set in its surround. In this instance, black granite is used with gold speckles that echo the design of the central console. The rectangular steering wheel is a work of sculpture, promising new driving sensations.

The seats represent a new and visually striking take on the existing DS watch strap design. They are upholstered in full-grain aniline leather that was selected, by the Seton tannery, for its exceptional quality and specially tanned finish. The warmth of the grey colour highlights the metallic touches of white gold and each separate ambience.

At the rear, the absence of a rear window immerses the passengers in an intimate, sophisticated cocoon.

DS is introducing a new concept with DIVINE DS: 'Hyper-typage'. This completely new philosophy extends far beyond the idea of personalisation by bringing customers a choice of interior trim worthy of haute couture fashion, with premium materials rarely seen in the automotive industry. Based on a dashboard and door scrolls that can be changed in just 15 minutes, a choice of three interior ambiences is available. Three 'dress codes' can be swapped to suit the appropriate ambience, embodying three radically different personalities:
  • 'Male' is a sober, contemporary creation, alternating carbon fibre - used as a textile - and glazed, burnished leather. A blend of highly masculine materials, this option invites the driver to take the wheel. There is also pearl stitching in red and black to complete the look.
  • 'Parisienne Chic' is an invitation into a world of Parisian sophistication and elegance. Full grain ivory-coloured leather of exceptional quality is allied with pleated silk and satin, which is embroidered with beads and crystals. Sewn by the globally recognised firm Lesage, these embroideries echo the form of the DS monogramme.
  • 'Fatale Punk' creates a bolder ambience, with a darker and more glamorous touch. The dominant note is provided by deep black, padded leather studded with crystals, and clipped-in subtle touches like a piercing. The door panel scrolls are covered in Swarovski fabric, a material that shimmers with millions of tiny crystals.
'Hyper-typage' is a bold concept that gives life to DIVINE DS. This exclusive feature underlines the ambition of DS to bring customers vehicles that fully reflect their personalities.

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  Article Image gallery (13) Specifications