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AP-0 Concept
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  APEX AP-0 Concept
 

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Country of origin:Great Britain
Introduced in:2020
Introduced at:2020 Geneva Motor Show
Engine type:Electric
Source:Company press release
Last updated:March 15, 2020
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Click here to download printer friendly versionAPEX, the global sports car brand, has taken the covers off its stunning new all-electric AP-0 sports car at its global launch event in London today. The brand brings a new philosophy to the sports car market, embracing the emotional connection between driver and machine, craftsmanship and pioneering, and design and engineering as cornerstones of its first in-house designed model, the fully electric AP-0.

Bringing full electric performance and complete driver enjoyment, the AP-0 is a celebration of the feeling of being behind the wheel. The car offers a more connected driving experience, embodying sustainability, pioneering technology, cutting edge design and, above all, a strong emotional connection.

The design of the AP-0 features, at its core, an ultra-lightweight carbon fibre tub with modular spaceframes and a centre spine for maximum rigidity. Meanwhile, the carbon fibre body panels wrap tightly around the tub while exposing parts of the central construction.

Costing from £150,000 (plus local taxes), the AP-0 goes into production in Q4 2022 and will be shipped to customers from its UK manufacturing base to customers worldwide. APEX is accepting deposits for the AP-0 from today.

The AP-0 is a triumph of how form and function can be combined in one harmonious package. This begins with the front aerodynamic bodywork, which channels air underneath the car and behind the front wheels, along the body and out below the large rear diffuser. The flat floor exploits ground effect principles, helping to pin the car to the ground for tremendous cornering ability.

This is aided by the low centre of gravity provided by the 90kW floor-mounted battery pack. Together, these features enable the AP-0 to achieve a kerb weight of just 1,200kg.

By virtue of its cutting-edge powertrain engineering and astonishingly light kerbweight, the rear-wheel drive AP-0 is capable of 0-62mph (0-100km/h) in 2.3 seconds. This rapid acceleration is backed up by an impressive maximum speed of 190mph, underlining the vehicle’s track credentials.

The AP-0 powertrain is designed and engineered to be more than simply a high-performance unit with immediate power delivery. Efficiency and a fast charging time are imperative in delivering a luxury, performance electric vehicle for the modern driver. The resultant battery technology at the heart of the vehicle is capable of delivering enough charge to cover up to 320 miles (515km) (WLTP).

Technology plays a key part in the AP-0. The new sports car pushes the boundaries of accuracy and safety when it comes to driver assistance, courtesy of its advanced LiDAR sensor technology. The sensors generate detailed maps of the vehicle’s immediate surroundings, comprised of a high-resolution, three-dimensional image with minute details – measuring as little as a few centimetres – at distances of more than 100m away.

The LiDAR technology allows the AP-0 to more accurately identify potential hazards, pedestrians, cyclists and other vehicles, increasing safety and providing ultimate peace of mind for the driver.

The AP-0 also features a holographic augmented reality (AR) display and AR Race Instructor, which gamify the way drivers can learn new racetracks and deliver the ultimate immersive racing experience.

Furthermore, APEX plans to develop an FIA-approved race track and racing academy in the Greater Bay Area, close to Hong Kong. The track will form part of a global research and development network to test future APEX models. It also plans to launch a race academy to train the next generation of drivers.

Every individual aspect of the AP-0 combines to form one of the most compelling new sports cars to enter the market both in terms of buying, owning and enjoying.

Spearheaded by renowned UK designer Guy Colborne, APEX has cultivated a brand design philosophy like no other. The APEX AP-0 embodies a striking design language that evokes its powerful performance attributes and emphasises the lightweight structure of the car. Artistic lines shape and accent the body, while traditional touches are seamlessly blended with futuristic elements.

Sharp, jagged lines rise from the base of the pronounced front spoiler, cutting around the wide front grille and encircling the piercing, three-part LED headlights before once again converging at the centre of the bonnet. Two rear-view cameras proudly stand on each wing, swept towards the rear of the car.

A pair of clean, straight lines slice through each side of the front grille before meeting compact air intakes positioned below the headlights. With an additional vent in the centre of the bonnet and carefully crafted lines across the sides of the car, these features encourage air to flow through and over the body. Inserted neatly under the wheel arches are the offset carbon fibre wheels, measuring 19 inches in diameter at the front and 20 inches at the rear, and married to elegant five-spoke rims.

The AP-0 is crowned with a teardrop-shaped glass roof that fuses with a structural, aerodynamic fin, influenced by Formula 1 and Le Mans styling. Beginning at the centre point of the roof, where it houses the advanced LiDAR camera, the fin stretches and slowly descends to the rear of the car.

The rear of the APEX AP-0 is where the spirit and essence of the car truly come to life. The vast and dominating red tail light conjures the APEX emblem and makes the car instantly recognisable. Perfectly embracing the full width of the car, the light continuously flows from the far-left to the far-right points, peaking in the centre to meet with the aerodynamic fin and simultaneously merging with the M-shaped rear diffuser. When illuminated, the tail light reflects both the night-time theatre of a modern city skyline and the technological prowess of the APEX brand.

Consistent with the overall focus on lightweight design, the AP-0 features a clean, simple interior. The cabin features two seats, raised just 180mm above ground level and constructed entirely of carbon fibre composite. The dashboard features smooth layers of materials that encapsulate the technology of the instrument cluster, while a compact steering wheel places superior control in the driver’s hands.

The design of the vehicle’s underbody is instrumental to the aerodynamic performance of the AP-0, exploiting Formula 1-derived technology. Ground clearance is just 95mm, keeping the car as low as possible. By negating the need for a rear spoiler and employing ground effect principles, the AP-0 reduces drag and offers greater driving enjoyment. The flat floor at the front channels air underneath the car and behind the front wheels, while the large rear diffuser accelerates air flow at the back. This technology provides the car and driver with outstanding cornering capability and handling on track, as well as superior stability on the road.

Enshrouded in a mixture of naked carbon fibre and elegant Pearl White paintwork, the AP-0 features a red interior to reflect the speed, power and sporting ethos of the APEX brand.

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  Article Image gallery (12) Specifications