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  Lancia Pu+Ra HPE      

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Country of origin:Italy
Produced in:2023
Engine type:Battery Electric Vehicle
Source:Company press release
Last updated:April 18, 2023
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Click here to download printer friendly version“Today Lancia presents Lancia Pu+Ra HPE, the brand vision for the next 10 years that takes the brand into the era of electric mobility and sums up our way of conceiving and experiencing the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” stated Luca Napolitano, CEO of the Lancia brand.

A 100% electric car, with a brand vision in terms of range with over 700 km, little more than 10 minutes of charging time and energy consumption less than 10 kWh per 100 km.

Lancia Pu+Ra HPE is the first car inspired by the world of furniture, thanks to the collaboration with Cassina, leader in the upscale furniture industry, for a typically Italian “home feeling” experience.

Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. virtual interface that we will find on the new Ypsilon. And thanks to S.A.L.A, Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice.

Lancia Pu+Ra HPE is the natural evolution of Lancia Pu+Ra Zero, displaying many of the features of the three-dimensional sculpture unveiled last November.

The new Lancia concept car fully embodies the principles of the new design language of the brand, a pure and radical design language where the cars’ volumes are created from the intersection of elementary and iconic forms such as the circle and the triangle, combined with a few eclectic details. The new Lancia concept car therefore becomes an expression of the Italian timeless design, with a sustainable and innovative approach that goes beyond the typical automotive language.

The concept car is named Lancia Pu+Ra HPE: “Pu+Ra” refers to the brand's new, pure and radical design language, while HPE stands for High Performance Electric, for a car that is Eco-sustainable, Exciting and Evolved, all at the same time. The acronym HPE was used for the first time in the 1970s for Lancia Beta, and stood for “High Performance Estate”, a symbol of sportiness and practicality.

Progressive Green is the name of the color of Lancia Pu+Ra HPE, “progressive” in how it looks ahead to the future of the brand and to its customers, while “green” for its value in terms of sustainability. The bluish green color – with a warm gilt hue, produced using liquid metal with the latest generation pigments – pays tribute to the historic and timeless Lancia Flaminia Azzurro Vincennes.

The constant dialog between past and future is expressed in the fluid lateral lines that descend towards the rear of the car, recalling the Aurelia and Flaminia with a streamlined design, based on its aerodynamics, sustainability and fluidity of volumes.

The badges on the sides include the new Lancia logo, an expression of the brand’s new visual identity. It revisits all the historic features of the badge (e.g. the steering wheel, the banner, the shield, the spear and the lettering), reinterpreting them with a modern twist, to express innovation, its premium, Italian nature and eclecticism.

The dialog between past and future can also be found in the rear, where we can see the iconic round lights, inspired by the brand’s bluntest and most radical spirit, while a clear reference is further made to the legendary Lancia Stratos, with the iconic new Lancia lettering placed between the lights.

The front reinterprets the historic Lancia grille, now taken forward into the future by three rays of light that make it iconic, memorable and visible from afar. Standing out above the calice is the new Lancia script, produced using an original font that draws its inspiration from the fashion world.

The innovative circular roof provides a broad, panoramic view, with a clear reference to architectural elements, so characteristic of the new Lancia design language.

The rear window is also reminiscent of the Lancia of the 70s, Beta HPE, with enveloping horizontal lines that revisit the renowned sun blind structure, with a modern twist. The large windows emphasize natural light, to recall the concept of “home feeling”.

The partnership continues between Lancia and Cassina, two brands of the excellence of the Made in Italy in their respective fields, now looking ahead to the future with attention to sustainability and well-being on board.

Leveraging its know-how, as the result of almost 100 years of history, innovation and research, Cassina is now transferring its experience to the automotive sector, focusing on the values shared with Lancia, such as Italian spirit, innovation, tradition, and respect for the environment.

Italian Design is applied to the design of the car, resulting in a cultural contamination that builds on certain pieces of furniture that set the tone of a home, transferring them to the Lancia concept car and creates genuine domestic spaces.

The shared journey between Lancia and Cassina is inspired by “The Cassina Perspective”, i.e. the company vision of combining the most innovative products with icons of modernity to create welcoming and eclectic environments, according to a unique code of excellence in design.

Our starting point was certain furnishings that set the tone of a home, which were then transferred to the Lancia Pu+Ra HPE: the centrality of upholstered items in the living room; the coffee table, a “multifunctional” central element; finally, the warmth of the carpet immediately recalls a homely environment, with great importance given to the color and consistency of the materials.

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  Article Image gallery (25) Specifications