GM lost $1,227 per vehicle through June, Harbour says
Reuters / August 29, 2005
DETROIT General Motors lost an average of $1,227 per vehicle in the first half of this year in North America, while cross-town rival Ford Motor Co. lost $139, according to new research from Harbour Consulting.
"GM has two to three people sitting at home for every single person working today, and that has a huge legacy cost impact on them," Laurie Felax, vice president of Harbour Consulting, told an automotive conference on Monday. "It wipes away any profit that they have."
Both GM and Ford are struggling with multibillion-dollar "legacy costs," including generous retiree health care and pension benefits awarded under their restrictive contracts with the United Auto Workers union.
In June, GM also launched its big employee pricing discount program in which any consumer pays the same lower price a GM employee would pay for new cars and trucks. The discounts resulted in blockbuster sales for GM, but some Wall Street analysts said the incentives, which continue through September, are squeezing already low or nonexistent profit margins.
The employee pricing program was matched by Ford and DaimlerChrysler's Chrysler arm in July.
Through the first six months of this year, Chrysler was the only Detroit automaker to make a profit per vehicle, Felax said. It averaged a meager $186 per vehicle, she said.
In sharp contrast, the big three Japanese automakers -- Toyota Motor Corp., Honda Motor Co. Ltd. and Nissan Motor Co. Ltd. -- all earned well over $1,000 per vehicle in North America.
Nissan earned an average of $1,826, Toyota $1,488 and Honda $1,203 per vehicle in the first half of their fiscal 2005, Felax said.
Japanese automakers, relentlessly gaining U.S. market share, have very high profits per vehicle because they have more efficient manufacturing operations and lower legacy costs, Felax said.
The relatively new plants of Japanese automakers in North America have younger workers and a mostly non-unionized work force.
Toyota, Nissan and Honda are also stepping up production capacity in North America, particularly for high-margin pickups, Felax said.
"The (profit numbers) are going to continue to grow as that mix of trucks grow for the Big Three Japanese companies," Felax said.
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