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Thread: Lotus Elise 'Load Lugga'

  1. 03-30-2006, 12:05 AM #1
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    Lotus Elise 'Load Lugga'

    STRICT EMBARGO - 01 APRIL 2006 - Lotus announce first Elise-based pickup

    Lotus announce first Elise-based pickup

    Lotus Cars is delighted to announce that its first light commercial
    vehicle rolls off the production line today.

    The Lotus Elise 'Load Lugga' is an Elise-derived flatbed that seeks
    to secure a slice of the ever-growing worldwide market for sportscar-derived
    pickup trucks.

    Utilising a Briggs and Stratton pull-start diesel engine, uniquely
    supercharged by Lotus's own engineers, the Elise 'Load Lugga' is the first
    Lotus to marry advanced 4-wheel drive technology with the Lotus design
    philosophy of 'performance through lightweight'. A useful 5kg payload,
    together with an optional towing hitch offering a further 10kg of
    load-hauling capacity, ensures the new Lotus will be equally at home
    carrying a small bag of sugar as an expanded polystyrene surfboard.

    With carbon fibre roof rails and perforated aluminium bull bars
    ensuring the new Elise derivative looks the part without compromising
    performance, hopes are high that 0-60mph acceleration is less than 3
    seconds, and will have flatbed fans reaching for their chequebooks.

    An active payload management system, linked to the engine's oil
    pressure control module, optimises ride and handling round even the sharpest
    bend, while big chunky tyres increase ground clearance to an
    all-terrain-conquering 4 inches.

    Trevor Houghton-Berry, Lotus Head of Commercial Operations looked to
    the future 'The Elise 'Load Lugga' is our first move into the lucrative LCV
    market and certainly lives up to the Lotus philosophy of 'change the rules'.
    We like trucking and we like to truck!'

    Mark O'Shaughnessy, Lotus USA Sales and Marketing Director
    commented, 'We can no longer ignore Lotus's big opportunity in the pickup
    market - we want a slice of the action and are gunning for a 0.0026% market
    share this year and 0.0027% next. The Elise 'Load Lugga' will be known as
    the F1.50 stateside and we are set to take the market by storm. 200 Lotus
    Elise F1.50's in the first year? Bring them on.........'

    Last edited by shockwaveracing; 03-30-2006 at 12:15 AM.
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  2. 03-30-2006, 12:19 AM #2
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    Have you seen any pictures?
    If you should see a man walking down a crowded street talking aloud to himself, don't run in the opposite direction, but run towards him, because he's a poet. You have nothing to fear from the poet - but the truth.

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  3. 03-30-2006, 12:37 AM #3
    twinspark
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    Quote Originally Posted by Wouter Melissen
    Have you seen any pictures?
    Maybe there's none because it's not April the 1st yet .
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  4. 03-30-2006, 12:40 AM #4
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    Quote Originally Posted by twinspark
    Maybe there's none because it's not April the 1st yet .
    Right. I wonder what those perforated bull bars look like.
    If you should see a man walking down a crowded street talking aloud to himself, don't run in the opposite direction, but run towards him, because he's a poet. You have nothing to fear from the poet - but the truth.

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  5. 03-30-2006, 01:23 AM #5
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    As soon as I saw the date of the press release, I knew.
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  6. 03-30-2006, 02:12 AM #6
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    Quote Originally Posted by Wouter Melissen
    Right. I wonder what those perforated bull bars look like.
    i think they may add a bit to the aero kit of the car, a touch more downforce at the front wouldn't hurt...
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  7. 03-30-2006, 02:26 AM #7
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    A)Shouldn't this Lotus truck be derived off the Europa?
    B)How can you sell a diesel truck in the US? Rather have a gasoline engine.
    C)Why have a AWD on a Lotus which says 'Performance through Lightweight'?
    :rollseyes:
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  8. 03-30-2006, 03:40 AM #8
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    Next on 'when Sarcasm attacks!'.

    Killed the Joke by posting it early.....
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  9. 03-30-2006, 03:49 AM #9
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  10. 03-30-2006, 03:50 AM #10
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    Quote Originally Posted by syko
    ultimatehoaxpage.com
    It's an official Lotus press release!
    If you should see a man walking down a crowded street talking aloud to himself, don't run in the opposite direction, but run towards him, because he's a poet. You have nothing to fear from the poet - but the truth.

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  11. 03-30-2006, 03:52 AM #11
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    I particularly like the line about it's carrying capacity - a bag of sugar or a foam surfboard.
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  12. 03-30-2006, 04:00 AM #12
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    A official press release, thats nuts. Can you please provide a link if there is one.
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  13. 03-30-2006, 06:19 AM #13
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    trust me when i say i got that in an email from Lotus, i am sure Wouter, Matt, nopassn, McLaren all would have as well...
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  14. 03-30-2006, 06:31 AM #14
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    I don't dispute that, but did you read the date of the Embargo on the press release?

    Use your noggin.
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  15. 03-30-2006, 07:39 AM #15
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    The marketing guys at Lotus were over-excited with the idea of making a joke. So they messed up.
    Are they really expecting that the media will publish that on April 1st? Will they bother?
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