Maybe they could create a single-make racing series with the Circuit Car.
Maybe they could create a single-make racing series with the Circuit Car.
Lack of charisma can be fatal.
Visca Catalunya!
Yes, like the one they did with the Elise Motorsport S1. For promotional purposes only.
Minimising losses can maximise net gains
Yes, my idea was to promote not only the car but the brand too. They could even make it outside the UK to have a greater impact, or maybe a European series.Originally Posted by lightweight
Lack of charisma can be fatal.
Visca Catalunya!
I don't no whether Lotus would be keen on moving away from using the Elise and Exige for the Lotus racing series' around the world. I think it might be a tad to established to take a change, and it's a good series, with the use of the Elise/Exige allowing them to have 3(?) different classes within a series
Faster, faster, faster, until the thrill of speed overcomes the fear of death...
– Hunter Thompson
Lack of charisma can be fatal.
Visca Catalunya!
Probably to cash in on the massive boom on trackday cars
Faster, faster, faster, until the thrill of speed overcomes the fear of death...
– Hunter Thompson
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