Ford Verve Sedan Concept 2007

[90ft]

China 2007

GUANGZHOU, China, November 19, 2007 – Ford is revealing more about its vision for a new global small car family at Auto Guangzhou. Ford today revealed the second Verve Concept – a four-door notchback.

The dynamic Ford Verve Concept four-door notchback is a star of the fifth annual Guangzhou International Automobile Exhibition. The fact that Ford staged the global reveal of the four-door Verve Concept at Guangzhou signals the importance of Asia in Ford’s global plans.

Sporty and coupe-like, the Verve Concept notchback provides a very clear vision about Ford’s future small car design direction. The three-door hatchback Verve Concept was a star of the recent Frankfurt Motor Show in Europe, and it too is also under the spotlights at Guangzhou.

Ford will unveil the third and last Verve Concept in January at the North American International Auto Show in Detroit.

“With this new four-door Verve Concept, the picture of Ford's big plans for the small-car segment is becoming clearer,” said Phil Spender, Chief Operation Officer of Ford Motor (China) Ltd. “Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in China.”

Ford’s European design team created the Verve Concepts, which successfully apply Ford's kinetic design philosophy for the first time to a small car. The two Verve Concepts clearly display a European flair and premium touches not expected in this segment.

Once all have been revealed, the trilogy of Verve concept cars will provide an advanced indication of Ford’s design vision well in advance of the production models. This approach is similar to the way in which the iosis Concept preceded the new Ford Mondeo.

European Design

Side by side in Guangzhou, the two Verve Concepts bring the latest wave of Ford's kinetic design to the heart of Asia. Their colours are inspired by the world of fashion; the regal frosted grape of the new Verve Concept four-door notchback complements the bold magenta of the Frankfurt three-door hatchback like a well-coordinated ensemble.

“First it was the hatchback and now a very exciting and dynamic notchback,” said the father of kinetic design, Martin Smith, Ford’s Executive Director of European Design. “Looking at these concepts together, you can just imagine how exciting the successor to the Ford Fiesta will be when it hits the market.”

Public Response in Guangzhou

Ford designers, buoyed by the enthusiastic reaction in Europe to the first Verve Concept, will be carefully studying reactions to the new notchback by Chinese consumers.

Ford European design chief Smith said, “These Verve Concepts are a dynamic first public expression directionally of some of the thinking that will be contributing to the design DNA of our next-generation products. At this stage, we have had the freedom to be radically innovative, but I’m confident about the realistic possibilities for kinetic design to embrace this segment of vehicles.”

The latest Verve Concept builds on the very distinctive look of its hatchback sibling. These two concept vehicles share strong front-end graphics that, with the advent of the new Mondeo, are now becoming recognised as the bold, new face of Ford.

The notchback body form of the new concept family is linked with the hatchback through the use of form language composed of dynamic lines and full surfaces – the signature of kinetic design.

The new notchback execution brings new hints about Ford’s kinetic design approach to sedan variants of its future small car family.

Smith’s exterior design team – led by European Exterior Chief Designer Stefan Lamm – took full advantage of the notchback shape to stretch the kinetic design elements and create a very sleek and dynamically poised personality.

The notchback displays a sleek, pillarless side window profile providing a bold graphic statement, along with strongly defined wheel arches that communicate tension and muscularity. Its dramatic C-pillar shape contributes to this feeling of dynamism, while the rear body and decklid shapes coherently build on the toned and fit kinetic design look with full surfaces and bold lines.

As any top fashion model on the catwalk, Guangzhou’s new Verve Concept is dressed well. From its seductive colour to the smallest detail, Verve Concept evokes an air of premium quality not usually found in the small-car segment.

Despite the functional differences with the hatchback shape, the notchback’s rear design clearly displays the same kinetic design influences.

The rear glass of the Verve notchback is shaped to correspond with the forms of the high-mounted, two-piece tail lamps. This unique and premium execution, first seen on the new Mondeo, is now translated into a smaller car.

A dark chrome diffuser at the lower bumper is consistent with the design of the hatchback but shaped specifically for the notchback design.

Like its sibling, the notchback Verve’s face is bold and sporty, yet friendly and engaging. The front is dominated by a large, inverted trapezoidal lower grille and a large Ford oval badge centred in the compact upper grille opening.

The lower grille features a strong eggcrate graphic; its vertical and horizontal blades bonded by an array of intriguing ‘bullet’ shapes. The lower grille and badge treatment are the design team’s signature elements to communicate the Ford design DNA in future products.

The bonnet features highly sculpted dynamic forms. This form treatment combines with the more pronounced, rearward-stretching head lamp units – inspired by Mondeo – to give the face of the Verve a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.

The two Verve Concepts share a distinctive 18-inch, 12-spoke, two-piece alloy wheel design that lends more drama to the car. The wheels have a precise, jewel-like feel to their design. Both Verve Concepts’ are wearing low-profile tyres featuring a sidewall stripe that complements the exterior body colour.

“With a small car, for example a B-segment car compared to a larger car, we believe we can play up – or amplify – key elements of the kinetic design form language,” Lamm said. “It’s not just a matter of copy-and-paste from one vehicle segment to another but rather how to interpret the philosophy for each individual car. You can clearly see this when you compare the larger iosis Concept and this new project.”

[90ft]

Exploring the Inner Kinetic

The interior of the Verve Concept family is as dramatic as is its exterior. From boldly shaped surfaces and confident use of rich colours and enticing materials, the Verve Concept has a playful sense of sophistication and fashion. It also pioneers new technologies that someday may be a production reality.

As Ford designers explored the possibilities for a future Ford small car, the wide latitude they were given helped them focus on applying the tenets of kinetic design to the interior. The result is a Verve Concept which explores a completely new direction for small cars. The architecture of the instrument panel with sensuous curves and full shapes make a typical, upright centre stack design seem distinctly old fashioned.

“This is a quantum leap in bringing kinetic design into interior design,” said Niko Vidakovic, Chief Interior Designer, Ford of Europe. “This type of visual innovation, linking the form language of the interior so strongly with the exterior, is something we believe no other company is doing.”

Prominent, full forms characterises the upper instrument panel, created by the hands of Ford interior designer Tiago Diaz and supervisor Ernst Reim. Full surfaces and flowing contours on interior elements – especially the instrument panel and door panels – visually echo the exterior's kinetic design. These elements combine to envelop the vehicle’s occupants and to contrast with the airiness provided by the panoramic glass roof.

New Aesthetic Inspired by Mobile Phones

The Verve Concept was designed for the generation that grew up with mobile phones.

The centre stack is a principal feature of the interior. Aesthetically, it follows the contours of the instrument panel, rising to frame a large-screen Ford Convers+ system incorporated in the upper dash. The Ford Convers+ system incorporated in the Verve Concept is the latest-generation Human Machine Interface (HMI) recently introduced in the Ford Mondeo. This technology alone indicates the level of sophistication incorporated in this small-car vision.

Functionally, a key element of the centre stack design is the decoupling of the traditional elements of the entertainment system – the screen, control elements and the electronics. Separating these elements allowed designers to place controls and buttons for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.

This new approach enables the Verve Concepts to introduce a completely new aesthetic – a new approach to the form and function of interacting with underlying technologies. The unique architecture also embraces other key systems including navigation and in-car phone controls.

Every button and switch was crafted with the kind of attention to detail that characterises good mobile phone designs. This system philosophy gives the centre stack a different feel than that of traditional automotive switchgear.

"A new generation of buyers raised with mobile electronic devices would feel right at home in this new automotive interior, one that exceeds the standards typical in the small-car segment," said Vidakovic.

Verve Concept’s heating/ventilation controls – highlighted in a lozenge shape at the midpoint of the centre stack – feature large twist dials.

The centre stack structure flows into a centre console to provide storage areas, including a tray for a mobile phone or MP3 player as well as a large area near the handbrake for a purse or shoulder bag.

“The centre stack is like the art gallery of the car,” Vidakovic said. “The combination of the sculpture of the upper instrument panel, the rich interior colours and materials and the jewellery-like brightwork is very distinctive.”

The primary gauges – speedometer and rev counter – are uniquely framed by binocular-shaped, short tunnels of brightwork which complement the centre stack. In effect, they contrast beautifully with the rich interior colours.

Verve Concept’s steering wheel – its crash pad, sculpted of soft-feel material and framed in brightwork – provides a touch-and-see centrepiece for the Ford oval badge. The left and right spokes of the three-spoke design incorporate the toggle controls for the HMI system.

Rich, Harmonious Colours

Verve Concept conveys a cool, technical interior feel. The interior colours and materials combining to represent a vision for the future interpretation of Ford’s Titanium interior, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe.

“Colours and materials play an important role in emotionalising our products,” Pauli said. “With the Verve Concept notchback revealed at Guangzhou, we are striving for a very precise expression of a certain style. Tones of grey and silver express elegance and a technical feel that contrasts with the more expressive colours of the Frankfurt concept.”

Interior materials used by Pauli and colour and trim specialist Ulrike Dahm include:

* The upper instrument panel finished in Fairland dark silver matte leather
* Verve Concept’s distinctive centre console is finished in an Optimum Aluminum grey
* Syracuse dark anthracite grey leather along the lower section of the instrument panel completes the portfolio of tones
* A strip of mood illumination has been incorporated above the glove box to provide an interesting visual accent. (Designers envision the possibility that the colour and intensity of this lighting could be customer-chosen should this feature be incorporated in a future production model)

Small elements of the interior – even control stalks on the steering column – reflect an attention to detail from the team inspired by luxury goods such as cosmetics. Such small packaging requires the precise execution of every detail and the right expression, tonal quality and saturation of colours.

“Together, these elements create a strong statement of consistency, harmony and quality that makes the Verve Concept such a cohesive design statement,” Pauli said. “It is this cohesiveness that will make this concept appeal to a modern, fashion-aware audience.”

[ruim20]

hum.. a Mondeo with a Peugeot front... i don't get it.

[bbc]

Похож на кусок мыла или поросенка .

It is similar to a piece of soap or a pig.

[NSXType-R]

So Ford is outsourced to China now huh?

This will go well with the UAW.

[RogueGNL]

It looks like a scared cat, with a sort of arched back and high shoulders.

Like this:

[Spastik_Roach]

I'm seeing Mazda Cx-7/Cx-9 in there, which incidentally also has that scared cat look about it.

[silverhawk]

i dont mind the scared cat look, im just glad that the design is much better than their previous cars'.

[092326001]

the grill is awful and so is the high rear end

[nopassn]

hum.. a Mondeo with a Peugeot front... i don't get it.

I was just thinking... "man, I bet Peugeot is going to be pissed when they see this..."

[Matt]

FORD REVEALS SMALL-CAR VISION FOR NORTH AMERICA

* New Ford Verve small car concept showcases the style, technology, premium materials and more substantial content that will set it apart from other offerings when Ford’s new small cars go on sale in North America in 2010.
* Four-door Verve is designed to appeal to “Millennials,” the fastest-growing segment of the population, as well as their parents – with sophisticated technology and expressive design demanded by globally savvy customers.
* A European three-door Verve concept also is being displayed at the North American International Auto Show to test North American reaction to an alternative bodystyle.
* In the U.S., small-car sales are predicted to increase by more than 25 percent through 2012. Small cars and crossovers are the only vehicles with projected near-term growth in the U.S.

DETROIT, Jan. 13, 2008 – Ford Motor Company is revealing the Verve, a concept vehicle that makes clear the vision for the new small cars Ford soon will introduce in North America.

The Verve is bold and sophisticated – to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to increasingly savvy customers who value technology, design and fuel efficiency.

Both four- and three-door Verve body styles are being unveiled at the North American International Auto Show in Detroit, as curtain-raisers to a new global family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three-door is being shown to test market reaction to the bodystyle – as a possible additional small car for the North American market.

The Verve concept has been developed with Ford’s new global product development strategy that better leverages the company’s global strengths. Globally, Ford is building on its European small-car expertise to stake a bigger claim in this critically important segment. Ford’s celebrated small car lineup in Europe includes such top-sellers as the Ford Focus, Fiesta and Ka.

“We’re looking at every aspect of what’s defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at,” said Derrick Kuzak, Ford’s group vice president, Global Product Development.

“The Verve concept family provides a vision for a new world standard for quality, design and comfort in the small car segment,” Kuzak added. “These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world.”

Those benefits include a bold, modern, design along with sophisticated electronics, premium materials, surprising functional space and a fuel-efficient 4-cylinder engine – all previously unseen in this segment.

[Matt]

Small Car Popularity Skyrockets in North America

Momentum in small-car sales is outpacing overall industry growth worldwide. Globally, small car sales have grown from 23 million units in 2002 to an estimated 38 million in 2012. That’s nearly 45 percent of the total expected 85-million unit industry, a level never before achieved. In the U.S., sales of small cars likely will grow by 800,000, or 25 percent – to a record 3.4 million units by 2012.

In fact, small cars and crossovers are the only vehicles with projected near-term growth in the U.S.

Driving the growth in the U.S. market is a group of young people aged 13 to 28 years – dubbed “Millennials.” Today, this group stands 1.7 billion strong worldwide and will represent 28 percent of the total U.S. population by 2010.

As a group, Millennials embrace eco-friendliness, stay in constant touch using modern technology and demand best-in-class products from around the world. This group will grow from representing 19 percent of the driving public in 2004 to amassing 28 percent in 2010.

Every day, 11,000 Millennials in the U.S. come of driving age. When it’s time to buy their first car, nearly half of this group shops the small-car segment.

“Millennials will be the defining group of customers in the future, driving all types of consumer trends,” said Jim Farley, Ford’s group vice president, Marketing and Communications. “Ford’s European-based cars are a great fit for this generation of drivers, who have grown up with the Internet and mobile phones as necessities, not luxuries – believing that bigger isn’t necessarily better, precision is everything and technology rules.”

Verve Redefines Small-Car Segment

The Verve concept demonstrates that largesse is no longer the price of admission for a delivering a premium driving experience.

“The Ford global design team remembered, not so fondly, the econo-boxes of the 1970s and created the Verve concept as a vision of just how good a small car can be,” said J Mays, Ford’s group vice president of Design and chief creative officer. “Verve aims to ‘right’ North American buyers’ earlier small-car experiences by offering a product that changes customers’ views of small cars from ‘cheap’ to chic – and from affordable to desirable.”

The Verve concept is built off of a design architecture flexible enough to yield three distinctive vehicles that are each recognizably Ford. The flexible design architecture also allows Ford to adapt quickly to rapidly changing customer tastes and will help the company enter new markets utilizing regionally tailored products off of a common platform.

The North American Verve sedan, painted in Rouge Red, has been modified slightly from its European and Asian counterparts – most notably in its front fascia.

Designers created a bold, three-bar graphic with a Ford blue oval in the upper grille opening and downsized the lower, inverted trapezoidal grille. Two unique LED side markers flank the front fascia.

What carries through all three global concepts are Verve’s sophisticated design language and its inspiration: A modern world of fashion and cosmetics, echoed in the Verve’s rich colors and distinctive, high quality materials.

The hood sculpture is toned and athletic but not overtly muscular. This form language combines with the more pronounced, rearward-stretching headlamps to give the face of the Ford Verve concept a friendly, open and inviting personality. The prominent headlamps feature two projector beams and a light-emitting diode (LED) array.

From the side view, the concept looks energetic and purposeful. Its profile is emphasized by the pillarless side window shape and the upper contour that mirrors the body’s curving upper contour line.

This extends rearward from the angular A-pillar to marry the sculpted, semi-high-mounted, LED tail lamps sculpted to become part of the fullness of the body shape. These elements blend cohesively together and support the vehicle’s panoramic glass roof.

The 18-inch, 12-spoke, two-piece alloy wheel design lends even more drama to the car, punctuated with a subtle sidewall stripe that complements the rich body color.

Other accents on the vehicle include a discreet chrome bar in the door handles and similar use of brushed aluminum on the lower grille surround, the rear license plate surround and on the lower edge of the front fog lamps.

[Matt]

Technologically Inspired

Verve’s unique architecture embraces key electronic systems such as navigation, a dynamic sound system and in-car phone controls. Aesthetically, the Verve interior follows the curves and contours of the instrument panel shape.

Functionally, the center stack design decouples traditional elements of the entertainment system – the screen, control elements and the electronics. Separating these features allowed designers to position controls for optimal ergonomic positioning in a design that resembles the logic of a mobile phone.

The center console includes a tray for a mobile phone or MP3 player as well as a large bin for a purse near the handbrake. The center stack is a unique combination of sculpture, colors, materials and jewelry-like brightwork.

The concept’s climate controls, highlighted in a lozenge shape at the midpoint of the center stack, feature large twist dials that were inspired by the sculpture found in high-quality power showers.

The primary gauges – speedometer and tachometer – are uniquely framed by binocular-shaped, short tunnels of brightwork that complement the center stack and contrast the rich interior colors like a fashion accessory.

Ford Verve concept’s steering wheel is another work of sculpture. Its center section, sculpted of soft-feel material and framed in brightwork, provides a rich tactile and visual centerpiece for the Ford oval.

“Customers in this segment demand the best,” says Mays. “While young in age, they are sophisticated, globally connected and demand the best the world has to offer, be it consumer electronics, fashion or automobiles. The Verve concept shows people that when it comes to style and sophistication, Ford can compete – and even outshine – the best in the business.”

Ford: European Small-Car Know-How

Driven by a new global product development system that leverages Ford’s global strengths, Ford designers in Dunton, England, and Cologne, Germany, developed the common small-car platform based on the converging tastes of global consumers.

Ford maintains small-car leadership in Europe with vehicles set apart by their world-class driving dynamics and dynamic designs.

With more than five million vehicles produced in Europe since it was launched in 1998, the Ford Focus is one of the only vehicles in the world to be named “Car of the Year” both in Europe and in North America. It is Ford’s perennial top seller in Europe and, in 2007, was Europe’s top-selling car in its class.

The Ford Fiesta – which is smaller than the Focus – debuted in 1976, and it has sold more than 12 million units in Europe.

The iconic Ford Ka redefined the small city car sector in Europe with its eye-catching and enduring design and fun-to-drive character when it was introduced more than 11 years ago. Sales remain strong – with more than 1 million cars sold.

The European Ford Fusion – introduced in 2002 – increased its sales by approximately 19 percent in 2007 versus the previous year and remains in the European top three sellers in its segment.

“We’re known in Europe for uniquely executed small cars, and this is the perfect time to bring this expertise to buyers in North America,” Kuzak said.

[Matt]

Ford Verve Sedan Concept #6

[Matt]

Ford Verve Sedan Concept #7