Somebody at the stand told about the marketing concept behind it. The car is aiming at "famous people" where every paparazzi is awaiting their arrival (for instance at the Oscar Award Ceremony. In order to get out of the car decently, it needs to be high on its wheels. So what this means is that we may never get to see Britney Spears again coming out of a low limo and showing ererything.
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams