isn't Ferrari owned/controlled by Fiat?
The development of supercars these days needs a significant financial umbrella, because all safety and environmental requirements, let alone type approval and crash tests will add greatly to development costs and will most likely not be recovered from a small production run of cars.
And yes the Veyron is pathetic, merely because Piech chose the wrong brand name (Bugatti was famous for its light cars) and furthermore named it after a driver whom Bugatti personally disliked very much.
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams