Third Generation (1934-1936)
The 1934 to 1936 Chrysler Imperial ushered in the 'Airflow' design. The car was marketed with the slogan "The car of tomorrow is here today." It featured eight passenger seating and again an eight-cylinder engine. This was the first car to be designed in a wind tunnel. Initial tests indicated that the standard car of the 1920s worked best in the wind-tunnel when pointed backwards with the curved rear deck facing forward. This led to a rethinking of the fundamental design of Chrysler's line of cars. The Airflow was an exceptionally modern and advanced car, and an unparalleled engineering success. Both engine and passenger compartment were moved forward, giving better balance, ride and roadability. An early form of unibody construction was employed, making them extremely strong. This was one of the first vehicles with fender skirts.
The public was put off by the unconventional styling and did not buy the car in large numbers. The failure of the Airflow cars in the marketplace led Chrysler to be overly conservative in their styling for the next 20 years. The "standard" styling on the lower-end Chryslers outsold the Airflow by 3 to 1.
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Chrysler Imperial (1ste gen) 1926-1930
Chrysler Imperial (2nd gen) 1931-1933
Chrysler Imperial (3rd gen) 1934-1936
Chrysler Imperial (4th gen) 1937-1939
Chrysler Imperial (5th gen) 1940-1948
Chrysler Imperial (6th gen) 1949-1954
Imperial (1ste gen) 1955-1956
Imperial (2nd gen) 1957-1966
Imperial (3rd gen) 1967-1968
Imperial (4th gen) 1969-1973
Imperial (5th gen) 1974-1975
Imperial (6th gen) 1981-1983
Chrysler Imperial (7th gen) 1990-1993
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