The Cole Motor Car Company was an early automobile maker based in Indianapolis, Indiana. Cole automobiles were built from 1908 until 1925. They were quality-built luxury cars. The make is a pioneer of the V-8 engine.
The car
At the end of 1909 appeared a completely new car as a 1910 model. Confusingly, it was dubbed the Series 30 but, as this referred to its new 30 HP, four-cylinder engine, it nevertheless was a logical designation. The wheelbase had now grown to 108 inches (2,700 mm). There were four open body styles. Least expensive was the Tourabout at $1,400; the others, two touring cars and a runabout called the "Flyer", were $1,500 each. Cole managed to sell 783 cars until year's end.
The "Flyer" was quite successful in automobile races, too. One of them won the 1909 Brighton Beach Marathon, a 24-hour-race with 16 participants. Also, two Series 30 Flyers, driven by William "Wild Bill" Endicott and Louis Edwards, entered the Massapequa Sweepstakes within the 1910 Vanderbilt Cup Race. Endicott won that prestigious event with 126.4 miles (203.4 km), timed 138 min 4.32 sec.
The Cole Series 30 got a substantially longer chassis (with a wheelbase of 118 in.) and new bodies for 1911. Available were a roadster and a touring car for 2 or 5 passengers, respectively, at $1,600 each. There was also a new 5-passenger „Fore-door Touring“ (which means that it had rear and front doors) and a „Toy Tonneau“ for 4 passengers (this was a sporty, close-coupled body style that was quite popular at the time) at $1,650 each.
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