The Lincoln Premiere was a luxury car model sold by Lincoln in the 1956[1] to 1960 model years. Positioned below the company's Continental Mark II during 1956–1957 and above the Capri it was based on from 1956–1959, it was produced in 2 and 4 door versions which could both accommodate up to six people. The Premiere sedan was the mid-level sedan under the Continental Mark III-V sedans, until it was replaced with the 1961 Continental sedan.
The Premiere name is currently used as a trim level on Lincoln models.
Second generation (1958-1960)
These were the first Lincolns produced at the new Wixom plant, and were made on a unibody platform, Lincoln's first since the Lincoln-Zephyr. While advertising brochures made the case that Continental was still a separate make, the car shared its body with that year's Lincoln. The Lincoln Premiere was placed between the Lincoln Capri and Continental in trim level, with a traditional roof treatment instead of the Continental's extravagant reverse-angle power rear "breezeway" window that retracted behind the back seat. Lincoln lost over $60 million during 1958-1960, reflecting the enormous expense of developing the largest unibody car produced to date and poor consumer reception. The 1958 full-size Lincoln sold poorly in all models, compounded by the economic recession in the U.S.
The 1958–60 Lincoln Premiere was truly hulking. One of the largest cars ever made regardless of platform, larger than contemporaneous Cadillac Sixty-Specials or Imperials. With awkwardly canted headlights and heavily scalloped fenders its styling was considered excessive even in a decade overcome with it. They are the longest Lincolns ever produced without federally mandated 5 mph (8.0 km/h) bumpers. The 63.1 inches (1,603 mm) front and 63.0 inches (1,600 mm) rear shoulder room they possessed set a record for Lincoln that still stands to this day. FM radio was a rare option.
The model's overkill reflected the superabundance of styling talent involved in the development and modification of Lincolns of this vintage. George W. Walker, known for his contribution to the development of the original Ford Thunderbird, was Vice-President in charge of Styling at Ford during this time. Elwood Engel, famous for being lead designer of the 1961 Lincoln Continental and for his work as chief designer at Chrysler in the 1960s, was Staff Stylist (and consequently roamed all of the design studios) at Ford during this period and worked very closely with John Najjar in developing not only the 1958, but also the 1959 update. After Najjar was relieved of his responsibilities as Chief Stylist of Lincoln in 1957 he became Engel's executive assistant, and the two worked closely together in the "stilleto studio" in developing the 1961 Lincoln Continental, which won an award for its superlative styling. After Engel left Ford in 1961, Najjar became the lead designer of the Ford Mustang I concept car, which later gave birth to the Ford Mustang. Don Delarossa, who succeeded Najjar as Chief Stylist of Lincoln, was responsible for the 1960 Continental and Premiere update, and went on to become chief designer at Chrysler in the 1980s. Alex Tremulis, Chief Stylist at Auburn-Cord-Duesenberg in the mid to late 1930s and famous for the 1948 Tucker Sedan, was head of Ford's Advanced Styling Studio during this period. It was his Ford La Tosca concept car, with its oval overlaid with an "X" theme, that gave birth to the "slant eyed monster" nickname to the 1958 Lincoln front end. Immediately after he rebounded with a contribution to Joe Oros' dramatic "bullet" design for the 1961 Thunderbird.
Source: Wikipedia
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