Toyota Crown (3rd gen - S50) 1967-1971

[Revo]

Toyota Crown #1

[Man of Steel]

The Toyota Crown (Japanese: トヨタ・クラウン, Hepburn: Toyota Kuraun) is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup.

In North America, the first through fourth generations were offered from 1958 through 1972, being replaced by the Corona Mark II. The Crown nameplate returned to the North American market in 2022, when the sixteenth-generation model was released. The Crown has also been partially succeeded in export markets by its closely related sibling, the Lexus GS, which since its debut in 1991 as the Toyota Aristo has always shared the Crown's platform and powertrain options. Later models of the GS and Crown have taken on a very strong aesthetic kinship through shared design cues.

In 2022, Toyota unveiled four different Crown models to replace the fifteenth-generation model. The first model that is available is the Crossover-type Crown, which is also marketed in North America as the sole Crown model. The remaining three models: Sedan, Sport, and Estate, will be released in 2023 and 2024 respectively, and will be available in hybrid, plug-in hybrid, and fuel cell powertrains depending on the model.

The Crown's history and reputation has given it prominence in the Toyota lineup, as it is one of the few current Toyota models to carry its own unique insignia for the model line with the current Crown having a stylized crown emblem on the grill and steering wheel along with inspiring the names of its smaller progenitors. The Corona, introduced as a smaller companion to the Crown means "crown" in Latin and was initially exported as the "Tiara", while the Corolla took its name from the corolla ("small crown") in Latin. The Camry's name is derived from the Japanese phrase kanmuri (冠, かんむり) meaning "little crown" and the Scepter took its name from the sceptre, an accessory to a crown. The Avalon (the Crown's North American counterpart), while not named after a crown, is named after a mythical island from the legends of King Arthur.

History
Introduced in 1955 as the Toyopet Crown, it has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being the longest-running passenger-car nameplate affixed to any Toyota model. Its traditional competitors in Japan and Asia were the defunct Nissan Cedric/Gloria/Fuga, Honda Legend, Mazda Luce, Isuzu Bellel and Mitsubishi Debonair.

Formerly only available at Toyota Store dealers in Japan, the Crown has been popular for government usage, whether as a police car or for transporting government officials. It has also been popular with Japanese companies as company cars along with use as a taxicab. While a base Crown was available for many years aimed at the taxicab market, the increasing opulence and price of the Crown line led to the creation of the Comfort in 1995 as a more affordable alternative. Outside Japan, the larger Lexus LS took over the role of Toyota's flagship sedan in 1989 in the company's global lineup.

Toyota's "Discover Crown Spirit Project" is a program in which Japanese Toyota dealers fully restore instances of every generation of the Crown to show that even the oldest Crown still works.

Having been in production since 1955, the Crown is the second longest running model nameplate in Japan after the Land Cruiser, and seventh in the world after the Mercedes-Benz S-Class (1954), Chevrolet Corvette (1953), Toyota Land Cruiser (1951), Volkswagen Transporter (1950), Ford F-Series (1947), and Chevrolet Suburban (1935).

Source: Wikipedia

[Man of Steel]

Toyopet / Toyota Crown – Third generation (S50; 1967)
Launched in 1967, the mechanicals were much the same as the previous generation, but additional equipment was included. The X-frame chassis of the S40 series was now dropped in favour of a perimeter frame that improved collision protection for passengers; this chassis design would remain in use until 1999 when the S130-series wagons were superseded by the unibody S170-series Estates. Higher specification models used the 2.0-liter M engine or the 2.3-liter 2M engine shared with the Toyota 2000GT sports coupe. A premium level Super Saloon joined the Super Deluxe model, and was available with the 2M engine including twin carburettors, electric windows, rear seat radio controls, air conditioning and luxury fabric on the seating including the Crown logo embossed into the vinyl. Lower specified models were equipped with the R-series four-cylinder engines. Crown vehicles meant for commercial use had received the Masterline nameplate until the introduction of this generation; they were now badged "Crown" as well. However, this generation was the last to be offered in an entire line of commercials - from the next generation on, the only commercial-use model available was the Crown Van, whose bodywork was also used for the Wagon models. Crown Double-Cab pickups were produced by the former Central Motor Co., Ltd. until December 1970.

When the 1967 S50 series Crown was introduced to Japan, television commercials used Japanese actor Satoshi Yamamura, who among his many roles on stage, movie, and television, portrayed Fleet Admiral Isoroku Yamamoto in the 1970s movie Tora! Tora! Tora! Yamamura would serve as the Crown spokesman for 16 years, introducing subsequent new generations of Crown products until 1983.

The Crown range now included the four-door station wagon, pick-up (rare), double cab pick-up (very rare) and the new two-door hardtop "personal luxury car". In September 1968 the option of power steering was added. In 1969 the Crown received a facelift for the headlight, grill and trim arrangement. The Crown S used the two-liter 'six', but due to sportier tuning it produced more power than the larger 2M, 125 PS (92 kW) at 5,800 rpm versus 115 PS (85 kW) at 5,200 rpm. The commercial versions were fitted with the six-cylinder "M" engine (M-C) produce 105 PS (77 kW), while the four-cylinder 5R had to make do with 93 PS (68 kW). This generation was the only one to use a double-hinged tailgate, as the next generation converted to an overhead-lifting hatchback door.

Crowns that were equipped with the 2,253 cc 2M engine were no longer classified as compact cars under Japanese vehicle size classification regulations, even though the length and width were still in compliance. Toyota offered the larger engine so that buyers who were traditionally served by the Crown could now choose the all-new Corona Mark II in 1968. This allowed Toyota to reposition the Crown as the top level privately available luxury sedan, with much nicer interior treatments, more spacious accommodations. This was the last generation for the pick-up versions of the Crown, as load carrying was ceded to the new Toyota Hilux in February 1971.

Australian market models were assembled in Australia by Australian Motor Industries. The two-door ute was also assembled in Australia, but not the coupé model. This generation was imported fully assembled into New Zealand from 1968 to 1971.

This generation was still sold in the United States; 1970 was the most successful year for the nameplate in the US with 6,528 being sold.

Notable features on the Crown Wagon were:

- 7- or 8-passenger seating (two on front buckets or three on a bench seat, three on a rear bench seat, and two on a fold up cargo seat),
- a powered rear window,
- a side-swing tailgate.

Source: Wikipedia