Ah, I missed your post!
My dad loves the Mazda brand quite a bit, I would imagine it had to do with him running around the hills of Hong Kong at a very spirited pace in the RX-3.
Here's a new car I hate- the Range Rover Evoque.
I'm sure it'll sell extremely well- it's a stylish entry level Range Rover for people who can't afford their more expensive offerings.
Essentially, it's a Porsche Boxster for Range Rover (note- pardon the comparison, I do love the Boxster, especially with the Spyder, which looks like a mini Carrera GT, which I swoon for).
All it'll be good for is for the rich people to hand out to their kids.