DETROIT -- Here is Pontiac's worst fear for the 2006 Solstice roadster: Sales start out strong when the car reaches dealerships in July but fade quickly.
Mark Reuss, executive director of General Motors' performance division, says Pontiac's plan to keep that from happening involves taking the Solstice racing.
The low-slung car -- the first four-cylinder, rear-wheel-drive two-seater from GM -- will be offered with a slew of factory-engineered performance engine and suspension parts so weekend racers can compete in Sports Car Club of America events against the Mazda Miata.
And there
may be at least one other body style in the works for the Solstice.
Reuss showed a
picture of a car labeled the 2007 Solstice GT during a panel discussion at the SAE World Congress.
The photo showed the car in coupe form with a sloping, fixed roof, like the Audi TT.
He would not confirm that the car is planned for production. Reuss said he's pushing for a hardtop, either fixed or removable -- a requirement before the Solstice can be raced.
"We want to take the showroom stock B class from the Miata," said Reuss.
Other panelists said automakers can attract younger buyers and enthusiasts by offering a wide variety of performance parts and accessories that enable customization.
"MazdaSpeed has brought new customers to Mazda," said Robert Davis, senior vice president of product development and quality for Mazda's North American operations. Referring to Toyota's Scion division, he said: "It doesn't take a new brand to attract younger buyers."
MazdaSpeed is the automaker's performance brand.
Ford is rebuilding its lineup of SVT performance vehicles. SVT vehicles sometimes appeal to buyers who would not normally buy a Ford product, said Hau Thai-Tang, who was chief engineer of the new Mustang before taking over as Ford director of advanced product creation and head of SVT.
"Ninety-two percent of (Mustang) Cobra customers wouldn't have considered a Ford product," Thai-Tang said.
Thai-Tang and his counterpart at the Chrysler group, Daniel Knott, director of Chrysler's SRT performance division, said that part of their strategy is for engineers to visit racetracks and talk directly to the amateur racers who buy their products.