Quote Originally Posted by jediali
Ford made jaguar diesel estate, previously unheard of but it wasnt so bad. the x-type isnt great and doesnt really seem to be a jaguar (yes..a mondeo chassis) and furthermore while the jaguar name gave it prestige it never sold as well as predicted. Can Ford learn from this?
The problem is that it was fantastic for a Ford but awful for a Jaguar. Consumers might be stupid, but not that stupid.