In the real world, itīs not that easy. Thereīs politics involved, thereīs a lot of opinions on "whatīs good looking"(edit: and they donīt always come from people who know that they talk about. they just have a seat on the BOD...) and a lot of talk about marketing parameters, technical & engineering aspects (crucial this, obviously) costs and whatnot.
Itīs obvious they went for expressing power rather than beauty. The car certainly looks aggresive, not unlike modern Mercedes Benzes with all their mutant appendages. And of course it will sell.
I love the retro " P O R S C H E " font they used.