I thought he might have come into a boatload of fibreglass and decided, what the hay, "Let's make some boats!"
Seriously, if the boat thing catches he's made a sharp move. High-performance image is already there and it's easier to make boats than cars, while creating cash flow for the intended improvements. If it flops then it'll look really bad for TVR. First, off-beat cars now some flukey boats? Simolenski's got to make the boat venture float.