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EX103 Vision Next 100
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  Rolls-Royce EX103 Vision Next 100      

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Country of origin:Great Britain
Produced in:2016
Source:Company press release
Last updated:June 17, 2016
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Click here to download printer friendly versionThe Rolls-Royce VISION NEXT 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers' taste will influence the exact design of his or her Rolls-Royce and how it will be configured.

In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls-Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.

In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.

The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future and the world in which they will live led them to conceive of a motor car that would serve and augment its patron's lifestyle in every way.

"The Rolls-Royce patron will continue to be a famous figure in the future," explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people's lives, guiding and conveying them effortlessly through their life's journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style."

The Effortless Journey, the Grand Sanctuary and the Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100.

For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce and its owner through the momentous events of their lives. She has stood as an elegant presence at some of history's most notable events.

Today, the 'Voice of Eleanor' inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners' lives and her surrounding environment, 'Eleanor' becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

She 'brings' the car around when her passengers are ready to travel and, whilst conveying her charges to their next destination, helpfully but discreetly makes suggestions and recommendations, briefing them ahead of their arrival so they are ready to 'perform'. And ever vigilant, 'Eleanor' safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

This Effortless Journey is enhanced by the hallmark Rolls-Royce 'magic carpet ride' delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered. A hint may appear in the Grand Sanctuary that is the interior of the Rolls-Royce VISION NEXT 100.

"Simplicity is the keynote of all true elegance." Coco Chanel

Already prepared by 'Eleanor' for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.

True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.

The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the 2015 Phantom Serenity, the designers used the symbol of ultimate elegance - silk - to clothe the sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed, and from which they command.

A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.

This sense of space is accentuated as our passengers' view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100, "All the world's a stage, and all the men and women merely players...".

Should they choose to drop their eyes from that world stage for a moment and ask 'Eleanor' for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.

Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce's humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury.

"Rolls-Royce design today is the epitome of elegance," Taylor comments, "and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless."

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