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I.D. Buzz Concept
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  Volkswagen I.D. Buzz Concept      

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Country of origin:Germany
Produced in:2017
Introduced at:2017 NAIAS
Source:Company press release
Last updated:January 09, 2017
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Click here to download printer friendly version"The design of the concept places people as the focus; it should appeal to them and invite them to come in," says Klaus Bischoff. Awaiting them there is an interior that combines the world of the automobile with the atmosphere of a lounge. Tomasz Bachorski, Head of Interior Design of the Volkswagen brand, explains the next era of interior design: "From now on, we will be networking the vehicle much more intensively to make it more interactive. The interior will become a sort of family room, a mobile place where you feel at home."

As a result, the classic cockpit no longer exists in the I.D. BUZZ. In place of traditional instruments or controls is an intuitively operated cockpit consisting of:
  • Touch-sensitive steering wheel (multifunction steering wheel with capacitive surfaces)
  • Augmented reality head-up display
  • "I.D. Box" center console (including a tablet usable outside the vehicle)
In the "I.D. Pilot" mode, the front seats can be electrically unlatched and rotated so they face the rear, after the "I.D. Box" multifunctional center console is moved rearward. The seating system is flexibly designed to be like the living space at home or a lounge area. This versatility is based on a seat rail system that is integrated in the flat floor and on adjustable and folding seats. The seatbacks of the individual second row seats can be folded to form tables. At stops, the third row can be made into a bed, enabling the I.D. BUZZ to be used for overnight voyages. When the trip is resumed, clever detail solutions make travel more pleasant, such as softly padded rear side sun visors that can be moved and are designed so that a passenger can lean on them. Individually placeable cushions also underscore the cozy atmosphere of the interior, which is flooded with light thanks to its large windows and two-part panoramic roof.

The warm interior colors are also in keeping with the lounge character. For instance, the dashpad in front of the driver and front passenger transitions from Magnet Metallic to Moon White Metallic, and the dashpad and door panel structures are illuminated by the ambient lighting as well. Stylish details include:
  • Wood floor. The floor is made of fine, Silver Birch wood. The bright color underscores the cozy character of the interior. In the rear seating area, aluminum inlays in the wood take up the honeycomb pattern of the dashpad and touch-sensitive steering wheel as well as the front bumper.
  • Door trim. The top sections of the doors are covered with sophisticated metallic leatherette. The interplay of color is underscored by the transition from the darker driver's area to the brighter passenger zone. The designers have upgraded the lower sections of the door trim panels with a cream-colored knitted fabric throughout the rear seating area.
  • Seat fabrics. Seats are covered in an innovative knit fabric that features a graduated honeycomb pattern. The refined knitting technique used to produce the individual diamond shapes allows a light metallic background material show through. Accentuated yellow details such as piping and seat belts showcase the fresh look of the I.D. BUZZ while creating a connection between exterior and interior.
As soon as the driver's seat is occupied, the steering wheel, which is retracted into the dashpad in parking mode, extends out, and the indicators and buttons on the steering wheel light up simultaneously. In parallel, the I.D. BUZZ activates the augmented reality head-up display and the tablet in the "I.D. Box." The ambient lighting also greets the driver. Close the doors, buckle up, press the brake pedal and select a gear and the I.D. BUZZ is immediately ready to start. The concept car is shut off by the "P" button on the steering wheel. When finished, the steering wheel retracts flush into the cockpit panel.

The steering wheel of the I.D. BUZZ does not have any spokes. The wheel, trimmed with Nappa leather, is more of an interactive touchpad. This touch-sensitive steering wheel is a new concept, which allows the driver to operate the drive modes (P, R, N and D), turn signals and various menu functions as well as settings for the head-up display via touch-sensitive areas on its surface.

The outer region of the touchpad has a honeycomb-like light signature, as does the dashpad ahead of the driver and front passenger. Pressing on the illuminated VW logo in the middle of the touch-sensitive steering wheel initiates a switch between the "Drive" mode and "I.D. Pilot" mode; the steering wheel then retracts or extends accordingly.

The "I.D. Box" fits the character of the I.D. BUZZ perfectly. When the vehicle is being driven by someone, the I.D. Box is positioned between the front seats. In this case, the integrated tablet in the console is positioned to serve as a display and control surface for the driver and front passenger. The I.D. Box is also equipped with loudspeakers from Beats, which are interconnected with the passengers' smartphones and the sound system via Bluetooth. When the driver switches to the "I.D. Pilot" mode, the entire "I.D. Box" moves towards the rear. Other console features include cupholders and a folding table. The console tablet (like the Beats speakers) is easy to unsnap and remove from the vehicle.

The Volkswagen I.D. lets the I.D. BUZZ know who the driver is. The individual vehicle settings are configured accordingly, and features such as the person's calendar are shown on the tablet. The I.D. BUZZ also knows the driver's friends via the Volkswagen I.D. Based on this information, the car might recommend meeting with friends or suggest activities that would fit into the day's schedule.

In "I.D. Pilot" autonomous mode, the system informs the driver on the tablet about changes to the calendar, for instance. If the I.D. BUZZ passes one of the driver's favorite shops or a favorite restaurant, the car informs the driver via the tablet about the current offerings at these personal points of interest. A new era of interactive and personalized online services is beginning with the I.D. BUZZ.

Like the compact I.D., the I.D. BUZZ is equipped with an augmented reality head-up display. Information such as navigation directions are projected as virtual images from 23 to 49 feet ahead of the car. The effect is astonishingly realistic. Directions are projected via augmented reality to show exactly where the driver is heading. Thanks to the head-up display, the navigation instructions are now part of three-dimensional surroundings that the driver can experience. Drivers can use the touch-sensitive steering wheel to modify the type and amount of information shown, adapting the system to their individual needs.

Three levels of information density are available here:
  • Level 1: "Navigation," "Speed" and "Battery indicator"
  • Level 2: Level 1 plus "Phone" (in "Drive" mode) and "Local offerings" (in "I.D. Pilot" mode)
  • Level 3: Levels 1 and 2 plus "Friends" along the route (in "Drive" mode) and "Messages" (in "I.D. Pilot" mode)
There are no rearview mirrors in the I.D. BUZZ. Cameras and a display have taken over that function. Where there would normally be a rearview mirror, there is a screen called the e-Mirror. Here, a monitor combines data from the exterior mirror cameras on the left and right of the vehicle and from a camera that faces directly rearward. Doing away with the side mirrors improves the aerodynamics of the vehicle.

The lighting mood of the interior also changes according to the mode. In "Drive", illuminated elements are lit in white. When the driver activates "I.D. Pilot", they switch over to a warm mood color. In addition, the ambient lighting and touch-sensitive steering wheel assume warning and indicator functionality. In "Drive" mode, if the driver wants to change lanes while another vehicle is alongside, a warning signal is shown on the relevant side of the dashpad. This means that the LED warning indicators for the Blind Spot Monitor, which are located in the door mirrors in today's vehicles, migrate into the interior where they are even more obvious to the driver.

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  Article Image gallery (24) Specifications