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Vision Concept
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  Lagonda Vision Concept
 

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Country of origin:Great Britain
Produced in:2018
Introduced at:2018 Geneva Motor Show
Source:Company press release
Last updated:March 06, 2018
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Click here to download printer friendly versionThe Lagonda Vision Concept provides the first clues to the Lagonda models of the future. It embodies the vision to be a standalone marque that will break through long-standing boundaries and transform the way people perceive luxury transport. And as with the concept, this will be done through the use of cutting edge design, creating technologically radical, visually spectacular, thoroughly modern and ultra-luxurious vehicles that will overturn conventional thinking. Lagonda's ambitions go beyond automotive, it is a luxury brand currently operating in the automotive sphere which can go anywhere and do anything that is consistent with the values of the brand.

Just like the Lagonda Vision Concept, production Lagonda models will not just be supremely spacious, cossetting and exquisitely appointed, but also bold and forward thinking, bristling with creativity and innovation from the way they are designed to the engineering they contain. They will prove that the old conflicts - those between high performance and zero emissions, technological sophistication and the purest luxury are conflicts no more. Lagonda believes the increase in new automotive technologies from efficient electrification to autonomous driving provides a unique opportunity for a new brand bearing one of the greatest names in motoring to rewrite a rulebook that has been allowed to stagnate for too long.

'Ever since the start of the 20th century when petrol beat electricity and steam to become the fuel of the future, the evolution of the automobile has followed a continuous line both long and straight,' commented Palmer. 'No longer. A world of technological opportunity has now opened up, a world where those with the imagination, courage and determination to take a new path will thrive. With Lagonda we have the creativity, drive and the brand to make the most of this unique opportunity. We also have a clean canvas on which to realise our ambitions.'

Lagonda will use emergent technologies not to isolate their occupants from the experience of travel as do others, but to immerse them in its magic, enabling a whole new generation of enthusiasts and connoisseurs to rediscover the long lost joy of the journey. Once more the simple thrill of travel will become the justification for the journey, and no longer merely a means of reaching a destination.

'There are some excellent products in the luxury car market today, but they are tied by their brands to traditional design execution,' says Palmer. 'Similarly, if you look at the most modern, technologically advanced cars on the market, they are defined by their technologies. By contrast Lagonda will be entirely strategic in its approach of technology, using it as a means to attain its goal of creating the world's first ultra-modern luxury cars, and never as an end in itself.'

Above all Lagonda will remain faithful to the forward thinking, ever adventurous spirit of Wilbur Gunn, the Anglo-American engineer and entrepreneur who founded Lagonda in a greenhouse at his home in Staines to the west of London in 1904. A man whose talents stretched from opera singing to riverboat building, he named his company after the Lagonda Creek river that ran through the town of Springfield in his native Ohio. His cars were always innovative: for example, the 16/18hp model that won the Moscow to St Petersburg trial in 1910 boasted not only trailing arm rear suspension but a form of monocoque construction, decades before its advantages were realised by the bulk of the world's car manufacturers. He succeeded because he refused to accept that the current way was the only way. Lagonda went on to become not only one of the most coveted car brands in the world, but among the most versatile too. In its 1930s heyday Lagonda was capable of producing V12-powered limousines fit for royalty, and sports cars strong and quick enough to win Le Mans, which one duly did in 1935. Bought by Aston Martin in 1947, Lagonda continued to innovate, never more so than with the extraordinary Aston Martin Lagonda of the 1980s and 1990s, to this day one of the most audacious and strikingly styled cars ever designed.

Modern Lagonda products will be inspired by these pioneering designs and, like them, steadfast in their focus on the future. 'We see no limits for Lagonda,' says Palmer, 'it will be a brand for the restless, for those who are anything but happy with the status quo. It will produce cars that exploit technology, without being obsessed with it for its own sake. And It will enable Lagonda to redefine the concept of luxury within the automotive and other spheres.

'The car has been the greatest liberating force humankind has invented, and at the time the journey was as important as the destination. All that has been lost over the last 100 years. Wherever you are in a Lagonda, whatever the journey and whichever seat you occupy, it will re-introduce you to the wonder of travel.'

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