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 Zephyr Reflection
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| Lincoln Zephyr Reflection |
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<< Prev Page 2 of 2  Since Lincoln adopted the star emblem as its brand mark, designers have always shown an affinity to the skies and cosmos as symbols for serenity. This sense of calm and beauty is interpreted in Zephyr Reflection’s coast-to-coast screens and the new digital Human-Machine Interface (HMI) language – Constellation. The Lincoln-exclusive Constellation theme inspired by the night sky actuates the young generation’s dream of exploring the universe and accentuates the calming effect of the horizontal designs in the cabin.The new Lincoln Constellation features three exclusive themes – Normal, Sport, and Zen – each presenting their own take on the starry cosmos, allowing customers to choose the interior theme that reflects their mood during the journey. The stars of the Constellation take on flowing, dynamic effects, even a simple setting to turn on the air conditioner, bringing users a refreshed sense of operation, and visual enjoyment. The coast-to-coast screen provides an effortless experience and the intuitive control of the split-screen can bring the driver and passengers a rich experience on their journey. Lincoln advances its commitment to electrification by introducing the all-new Lincoln Corsair PHEV to China, its first locally produced NEV, which satisfies the needs of Chinese customers for modern, environmentally friendly transportation. The Lincoln Corsair PHEV exterior has been specially crafted to express a unique character as a NEV through distinctive details like an exclusive front grille with a Sprit Blue starburst pattern and signature Spirit Blue badging on the fender. As a luxury PHEV, it is equipped with a dual-electric motor and a gasoline engine to form triple-engine power, helping achieve a confident and effortless drive experience with output comparable to 2.0T fuel models. Corsair PHEV also introduces new intuitive technology. The SYNC+ connectivity system was first launched in the Corsair, achieving a "one cloud and three devices” connectivity experience (SYNC+, mobile devices, smart home devices). It now fully supports wireless software upgrades, opening smart travel experiences for customers with advanced technology. The Corsair PHEV’s SYNC+ will be upgraded with V2X at the time of launch, helping drivers identify traffic signal systems in advance for more efficient travel. To advance its digital transformation, the brand is introducing Lincoln ID in China, a new interactive digital tool offering a single, seamless access to all of Lincoln’s digital touchpoints. Based on its existing e-commerce platforms, the Lincoln Way App and other customer touchpoints, Lincoln ID perfectly integrates digitalization and effortless customer experiences to realize comprehensive connectivity. It enhances how Lincoln engages with customers, and fully optimizes the vehicle ownership experience for the new generation of customers. The new Lincoln ID can be synced online and offline by registering an account. It covers every lifestyle touchpoint, such as pre-sales, travel, entertainment and more to achieve efficient and seamless interconnectivity. As Lincoln's services continue to expand, it remains committed to creating new opportunities to enhance the customer experience. In addition to Lincoln ID's digital services, the brand has launched an official certified pre-owned vehicle pilot program in China for vehicle replacements and upgrades. The pilot program launched in five cities including Beijing, Shanghai, Hangzhou, Shenzhen and Chengdu, and provides customers worry-free and secure services. Lincoln's pursuit of innovation is not only reflected in products and experiences, but also in its new auto show stand design. The immersive Lincoln stand reflects the brand’s evolved design philosophy, its signature horizontal design and comes to life with its current product lineup. The new stand design features more customer touchpoints and delivers a unique American luxury experience that visitors will be able to immerse themselves in on the Lincoln stand. The Constellation HMI comes to life in the new ‘Future Lab,’ and the multi-dimensional experience offers an interactive, "interstellar journey" for visitors to the show stand while introducing them to the new digital HMI experience of Lincoln. With the premiere of the Lincoln Zephyr Reflection, the debut of the all-new Lincoln Corsair PHEV, and the launch of the new Lincoln ID, the Lincoln brand is building on of its heritage to usher in a new era in China. As it looks ahead, Lincoln will continue to uphold its "Luxury in Your Own Way" proposition, creating more surprises for Chinese customers. "Lincoln's success is not accidental but a result of our ‘Luxury in Your Own Way' brand philosophy,” said Anning Chen, president and CEO, Ford China. “People, trust and courage are the three key words that represent Lincoln's localization success in the China market. I am very happy to see Lincoln driving insights for a new chapter as a challenger.” << Prev Page 2 of 2 |
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