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 Midsummer Coupe
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| Morgan Midsummer Coupe |
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Page 1 of 3 Next >>  Introducing Midsummer Coupé, a landmark special commission and defining chapter in Morgan’s coachbuilding evolution. More than a new model, Midsummer Coupé demonstrates the expanding capability of Morgan Motor Company, combining advanced engineering, contemporary design and traditional craftsmanship in one of the most ambitious commissions ever undertaken at Pickersleigh Road.Morgan will coachbuild nine Midsummer Coupé client commissions in total. Revealed today, the prototype – known internally as the ‘artists’ proof’ – serves as the design, engineering and craftsmanship reference for the project. It will be followed by nine highly bespoke commissions, each developed individually through an intimate commissioning process with a significant degree of personalisation and tailored detail. Together, they represent some of the most personal and technically advanced commissions Morgan has ever created. Midsummer Coupé owes its existence to the vision of a single client. Following the unveiling of Midsummer in 2024, the client approached Morgan with the idea of creating a fixed-head interpretation of the concept. Working in close collaboration, Morgan’s design and engineering teams developed the proposal into a fully realised vehicle. The strength of the concept soon led to a further eight commissions, each to be developed as a unique expression of Midsummer Coupé, and serves as a testament to Morgan’s unique ability to turn a client’s vision into reality. The project also continues the creative collaboration between Morgan and Pininfarina, whose designers worked extensively alongside Morgan’s design team throughout the design phase of Midsummer Coupé. Building on the relationship established during the creation of Midsummer in 2024, the partnership supported the exploration of proportion, surfacing and the distinct fixed-head identity that defines the project. Midsummer Coupé also marks an important milestone in the development of Morgan’s special projects programme. Rooted in the company’s longstanding tradition of creating exclusive, low-volume commissions and special vehicles, the programme provides the freedom to explore new ideas, develop new coachbuilding techniques and create highly bespoke cars in extremely limited numbers. As Morgan continues to invest in its design, engineering and manufacturing expertise, projects such as Midsummer Coupé demonstrate the breadth of what is now possible. Midsummer Coupé represents the culmination of the original Midsummer concept, which began with the unveiling of Midsummer in May 2024. Limited to 50 examples, Midsummer reinterpreted and celebrated the timeless Morgan silhouette as an open barchetta, demonstrating the flexibility of Morgan’s design and coachbuilding capabilities. Conceived as both a celebration of Morgan’s craft and an exploration of what its coachbuilding philosophy could become, Midsummer provided the foundation for a new generation of bespoke commissions. Whilst Midsummer Coupé presents a fixed-head expression of the Midsummer design philosophy, it goes far beyond simply enclosing the original concept. Creating a distinct fixed-head identity enabled Morgan’s designers to explore new proportions and develop a more resolved interpretation of the Midsummer theme, with greater visual tension and a stronger sense of purpose. Achieving this required substantial structural engineering and development, with the roof, glazing and aluminium body conceived as an integrated vehicle architecture from the outset. The result is a car that advances the original concept both aesthetically and technically, representing the most complete expression of the Midsummer vision. “Midsummer Coupé began with a conversation. A client came to us with an idea and, rather than asking how closely we could meet that brief, we asked ourselves how far we could take it. Special projects like this bring together the same designers, engineers and craftspeople who create every Morgan sports car, giving them the opportunity to apply their skills in different ways. Working closely with each client, they explore new ideas, refine new techniques and continue to develop the knowledge that defines Morgan coachbuilding today. Only nine clients will own a Midsummer Coupé, but the impact of the project extends far beyond those commissions and experiences. Every challenge we overcome, every technique we develop and every lesson we learn strengthens Morgan's ability to bring to life distinctive and joyful sports cars.”- Matthew Hole, Managing Director, Morgan Motor Company Page 1 of 3 Next >> |
| Article | Image gallery (30) | Specifications |
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